Marketing of interactive content.

Marketing of interactive content.

You’ve probably heard the saying, “Content is king.” That’s certainly true, but simply writing a blog post with a lot of text and hoping for engagement is no longer sufficient.

As per a concentrate by Microsoft, the typical human has a focusing ability eight seconds. Eight seconds! You must quickly get the attention of your readers or followers and require their active engagement.

Simple Methods for standing Apart from the Opposition

I’m certain you’ve heard the familiar aphorism “Quality written substance makes all the difference.” That’s certainly true, but simply writing a blog post with a lot of text and hoping for engagement is no longer sufficient.

Microsoft conducted a study that found that the average person can focus for eight seconds. Eight seconds! You must quickly get the attention of your readers or followers and require their active engagement.

Interactive content marketing makes it simple to accomplish this.

While pieces like blog articles and digital books are viewed as uninvolved substance, intelligent substance requires the individual to effectively draw in with the substance, whether that is by swiping, tapping, responding to an inquiry…

In this article, I’m giving 3 thoughts you can use to stand out for your crowd and stand apart from your rivals.

Video Perhaps you all have fond childhood memories of the books with the title “choose your own adventure.” An extremely original episode of Black Mirror, titled “Bandersnatch,” allowed viewers to choose the actions that game designer Stefan would take and what would happen to him in the end.

Having a Facebook Live where you answer questions and take comments virtually is one simple interactive marketing tool, even though you probably won’t go that far with your marketing videos.

Here’s an illustration. I encourage my Facebook viewers to comment and ask questions during episodes of my Tea Time Tips. In addition, they can ask questions, which I will answer live in the video.

Instead of just talking “at” my followers, it’s a fun and straightforward two-way conversation that gets everyone involved in the episode.

READ: Do your viewers respond to your videos?
It matters where the viewer views the video, the story you tell, and where they go after watching it.

Making the video interactive is another thing you can do to get the most out of your efforts. Continue reading to discover Beyond Engagement: how incorporating interactive video marketing into the user experience adds another dimension.

Questions and polls are excellent interactive tools for social media marketing. We should begin with surveys. I’ll use a Facebook example once more because it’s so simple to create a poll while you’re writing your post. How to do it:

Notwithstanding surveys, one more approach to handily support commitment is by posing an inquiry in your news source on Facebook.

Even though it’s best to keep your question relevant to your company, have some fun with it! You believe your crowd should be inspired and eager to address your inquiry, no matter what.

Here is a model from one of our clients who possesses Malary’s Style Organization, a dress store in Cloverdale, BC. On her Facebook page, Yvonne presented a fashion-related topic in a lighthearted manner, which resulted in a large number of engagements, including twenty comments.