How to Draw Attention to Your Company’s Signage: Is Cash Flow Important?

How to Draw Attention to Your Company’s Signage: Is Cash Flow Important?

After that, perfect your sign. Having worked in the sign industry for more than two decades, I’ve seen the same mistakes made time and time again with signage. Business owners often put in a lot of time, effort, and money to make sure their company will be successful, but they don’t always realize how important a well-designed and well-placed sign is.

I have compiled a list that can be used as a guide for designing a new sign or as a tool to evaluate the effectiveness of an existing sign as an aid to business owners. 1. Where exactly will the sign be put up? Keep in mind that you only have a split second to impress.

Individuals will see your sign for less time than it takes to stack a site page, and that implies you have three to five seconds except if it is situated at a traffic signal or stop sign. 2. How quickly does the traffic move by? This is where many sign companies fall short. A sign indicating a 50-kilometer-per-hour speed limit on a residential street and a 100-kilometer-per-hour speed limit on a highway are vastly different.

How far is the viewer from you? Is your potential client ten, twenty, or fifty feet away? 4. Who are you hoping to attract? The sign needs to be designed accordingly, whether you want foot traffic, car traffic, or sometimes truck traffic. For instance, if you own Mama’s Truck Diner, you should put your sign higher than the typical height of 4.5 to 6 feet so that truck drivers can see it.

Examine the site at various times of the day. How quickly a place can change in a single day will amaze you. At lunchtime, for instance, we saw a sign that was impossible to read because the sunlight was reflecting off of it. The fact that the sign was for a lunch-only restaurant made the situation ironic.

Be sure to follow these fundamental guidelines now that you are prepared to have your sign made, keeping in mind that designing your sign is similar to creating a business plan.

Display Menu Prices and Quickly Change Prices Old static boards make it difficult to frequently update the menu. However, digital menu boards make it much simpler and quicker to make changes to the menu, such as changing prices or adding new items. The software can also be remotely managed so that head office has complete control over the entire network of screens and can even be scheduled ahead of time to accurately activate special promotions.

Digital signage helps to reduce a customer’s perception of waiting time by adding engaging content like information about the menu or entertainment options. This likewise gives clients motivation to continue to take a gander at the screens and the eatery can illuminate them about new advancements and items. In most cases, customers are provided with something worthwhile to do while they eat or wait, resulting in a better customer experience.