How to Increase Sales by Distributing Free Samples

How to Increase Sales by Distributing Free Samples

Free samples may be the most effective marketing tool ever created. There is no risk in trying your product as long as it is of high quality. A greater number of people will attempt something new if the barrier to doing so is removed. which, in turn, results in an increase in potential clients. A free sample can be simple or complicated depending on the product you’re selling.

Drinks and food are simple: simply portion out some, spread it on something, or give a taster. You’ve seen it on a lot of television shows and in supermarkets, where people are trying to get people to go back to restaurants, etc. Software is easy as well. When the trial period has ended, your software’s developer has the ability to quickly time limit it or reduce the number of features it offers. This is something that every company does, from Microsoft down.

You can give away a few sample chapters from a book you’ve written. or, if you want, the entire book, which can be downloaded electronically or printed. It is also simple to offer services as samples. An accountant, for instance, might have an initial conversation about how they can assist with tax reduction. The court procedure could be explained by a lawyer.

A hairstylist might offer a complimentary blow dry as part of a deal, but that would be quite extreme. The last point merits further discussion. It works well to give away something extra free as a way to get people to buy something. Consider all of the computer magazines; when you purchase their titles, they typically provide software either on CD or as a free download.

I’ve seen puzzle magazines give away a pen or pencil and mountain bike magazines give away free socks. Naturally, children’s magazines always have something to offer; observing the newsstand for a brief period of time can demonstrate their power.

Consequently, your free sample need not even be a sample. It could be something unrelated to your product or related to it. Do you remember the insurance products that came in the mail and included a free digital alarm clock? That, in turn, means that you can offer a free sample or gift with any product or service. Give it a shot and you’ll see how well it works!

Know Your Performance Evidence It’s great to have the self-assurance and drive to be highly competitive in this hiring climate where everyone is competing with each other. In any way that suggests employment success, the weak do not appear to be in charge of inheriting this planet. Connecting, advancing, to put it plainly, selling yourself is as confrontational as could be expected in work and those with the stomach and ability for it can win out over the competition.

But if you don’t back up your claims of greatness with evidence, they could fall apart like a house of cards in the wind. If you don’t have any credible performance evidence to support your claim that you can do the things you said you could, you can’t call yourself a star performer.

Being able to clearly cite examples of your accomplishments in these areas and knowing what constitutes solid performance evidence in your field improves your standing among those who make hiring decisions.