Why it feels like pushing a boulder uphill when starting a business.

Why it feels like pushing a boulder uphill when starting a business.

It’s like pushing a boulder up a hill to build your business. You begin at the bottom with a lot of energy and the goal of scaling the highest peaks. You are up for the challenge and ready to go, even though you are aware that it will require time and effort.

With all that energy, it’s usually not hard at first, and the foothills are usually just a slight uphill to get you started. You won’t start to feel the pinch until after a couple of hours. You’re getting tired, the temperature is going up, and the slope is getting steeper.

Typically, you rest halfway up, but what do you do there? You tremble at the difficulty that lies ahead as you look up at the road. It’s steeper and more rocky now than it was before, and the summit still seems far off. At this point, it’s easy to give in, especially if the path you were taking suddenly seems to end and you have to find another way to get to the top.

It’s time to look in a different direction at this point. Turn around and look at how far you have to go instead. Consider how far you’ve come. Consider how far you have already traveled and how far away the hill’s base appears. Basically, stop and take in the view.

Get a drink and eat something. Take a break, thank yourself for how far you’ve come, and now that you’re refreshed, keep working toward getting that boulder to the top. The hardest part is always the last few feet; that final effort to reach the summit. The majority of you are probably muttering obscenities under your breath, such as “whose stupid idea was it to start this whole charade anyway?” You are all hot and bothered, exhausted, hungry, and thirsty. Most people give up at this point. They simply lack the mental and physical stamina to give it that final push. They just say “Oh sod it” and give up, forgetting all the time and effort they’ve put in to get here.

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